Marketing to Children in Today's Society

WHAT ABOUT THE CHILDREN? What are companies doing these days to market to children?..Let's take a look!

Tuesday, January 29, 2008

but but but..commercials kept the parents sane..


BabyTV is a new channel which broadcasts in 65 countries, it is currently on StarHub's channel 37 (StarHub is a Singapore based company); with a subscription of 4 dollars a month. The thing about this Isreali founded channel for tikes is that it is 24/7 children programming, WITHOUT commercials.



"Liran Talit, 38, managing director and co-founder of BabyTV, explains: 'BabyTV is subscription based. Since we are targeting infants and toddlers below the age of three, we want to keep it fun, clean and commercial free.'"


I feel as though this would never fly in America...TV without commercials? And it looks like I'm right as BabyTV isn't currently offered in the US, only Canada, and Mexico (among many other countries across the globe). This is interesting however, I can't help but wonder if other stations and up and coming channels will catch on, will this be a new fad??..Guess we'll just have to wait and find out.

***I've been informed "there is a TV channel similar to this one in the US, its called BabyFirstTV and its available through DIRECTV Dish Network, and selected markets of Comcast and Charter, in fact its in additional 35 countries and available to 73 Million Homes.
BabyFirstTV Offers hundreds of hours of commercial free programming and is completely supported by experts in the fields of child psychology and development."
Please check it out at BabyFirstTV.com" thanks to Bob!*****

(Source, also found on LexisNexis and other various journal aggregators under "Baby You've Got TV")

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Monday, January 28, 2008

A Ban on Junkfood ads? Whats the world coming to!?!?

Food

Oh those health nuts are at it again! Recently the British Heart Foundation (BHF) have made the statement: "All 'junk' food advertising that targets children should be banned to help tackle the rising tide of childhood obesity". This is said to be part of their "Food4Thought" program, and in their call against junk food they are seeking out the help of the government to help regulate advertising done on TV, the internet, gaming, as well as various out of home methods.



"The infestation of artery-clogging foods that make up our children's everyday diets is putting their hearts and long-term health at great risk," said Dr Mike Knapton, the Foundation's director of prevention and care.



Has anyone told Dr Mike Knapton, that these foods are delicious!?! Theyre my arteries, darnit! Let me clog them with sugary, salty deliciousness all I want!! How dare you have compassion for civilization!!



The overall strategy of the campaign is to encourage all children to be more aware of the food they eat by providing school information packs for teachers, as well as an interactive website that will nonchalantly uncode hidden messages in junk food advertising.



"How can our children be expected to make informed food choices when they are constantly bombarded by junk food propaganda?" said Betty McBride, director of policy and communications at the British Heart Foundation.

How many times has this card been played? The thing about the matter is, as it always will be..sure there is some social responsibility that should be taken into account on the advertisers end. BUT, in the end, where do the parents and teachers and other opinion leader's in these children's lives come in?? A food company's prime objective should be to satisfy consumers and their customer's and to sell their product accordingly, is it really fair to ban their messages just because kids are abusing the product?? Should we also ban marketing for robotussin and other Vicks products? I hear kids love to use that stuff these days..Also, let's ban listerine too I hear if you drink enough you might get a little tipsy!

(Source)

Don't get me wrong, health care is a very serious matter, as is our youth, however, aren't there other ways to go about this?

What do you think?

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