Marketing to Children in Today's Society

WHAT ABOUT THE CHILDREN? What are companies doing these days to market to children?..Let's take a look!

Tuesday, January 29, 2008

but but but..commercials kept the parents sane..


BabyTV is a new channel which broadcasts in 65 countries, it is currently on StarHub's channel 37 (StarHub is a Singapore based company); with a subscription of 4 dollars a month. The thing about this Isreali founded channel for tikes is that it is 24/7 children programming, WITHOUT commercials.



"Liran Talit, 38, managing director and co-founder of BabyTV, explains: 'BabyTV is subscription based. Since we are targeting infants and toddlers below the age of three, we want to keep it fun, clean and commercial free.'"


I feel as though this would never fly in America...TV without commercials? And it looks like I'm right as BabyTV isn't currently offered in the US, only Canada, and Mexico (among many other countries across the globe). This is interesting however, I can't help but wonder if other stations and up and coming channels will catch on, will this be a new fad??..Guess we'll just have to wait and find out.

***I've been informed "there is a TV channel similar to this one in the US, its called BabyFirstTV and its available through DIRECTV Dish Network, and selected markets of Comcast and Charter, in fact its in additional 35 countries and available to 73 Million Homes.
BabyFirstTV Offers hundreds of hours of commercial free programming and is completely supported by experts in the fields of child psychology and development."
Please check it out at BabyFirstTV.com" thanks to Bob!*****

(Source, also found on LexisNexis and other various journal aggregators under "Baby You've Got TV")

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3 Comments:

Anonymous Anonymous said...

Dear Scott,
There is a TV channel similar to this one in the US, its called BabyFirstTV and its available through DIRECTV Dish Network, and selected markets of Comcast and Charter, in fact its in additional 35 countries and available to 73 Million Homes.
BabyFirstTV Offers hundreds of hours of commercial free programming and is completely supported by experts in the fields of child psychology and development.
Please check it out at BabyFirstTV.com

January 30, 2008 at 9:44 AM  
Blogger *** said...

Thanks for the info Bob!!!

Ill edit with that info!!

January 30, 2008 at 3:54 PM  
Blogger Kim Gregson said...

2 good posts, current, links, pics

10/10

February 3, 2008 at 8:01 PM  

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