Boys don't think about sex as much as you think!
In the media, and in most parent's minds adolescent boys are thought of as sex-craved monkeys who only have "impure thoughts". However, Tara Parker-Pope, a blogger for the New York Times, has recently written about how this is not necessarily true. Studies were done by psychology researchers at Oswego University, where they surveyed 105 tenth grade boys to see what exactly IS on their minds. They asked questions about why they ask girls out on dates and pursued relationships..
Guess what the results showed.
These young boys predominatly are motivated to pursue girls by love and a desire to form real relationship rather then to engage in sex. When asked about reasons of engaging in a relationship most boys didn't solely answer: "I was attracted to the girl", but rather, 80% of the participants answered that they really liked the girl.
So how does this relate to marketing? Well, let me ask you, now- knowing that boys are not as sexually driven as we thought are super sexual ads for things like drinks, cars, and even deodorant, really effective?
watch the axe commercial below. Obviously it's targeting men ages 16-25 (give or take). Now knowing this new information, is this just a tacky sexualized commercial.
If you're a boy let me know what you think. I personally think there should be a study to see how much time men think about sex, men meaning 21-35.
Guess what the results showed.
These young boys predominatly are motivated to pursue girls by love and a desire to form real relationship rather then to engage in sex. When asked about reasons of engaging in a relationship most boys didn't solely answer: "I was attracted to the girl", but rather, 80% of the participants answered that they really liked the girl.
So how does this relate to marketing? Well, let me ask you, now- knowing that boys are not as sexually driven as we thought are super sexual ads for things like drinks, cars, and even deodorant, really effective?
watch the axe commercial below. Obviously it's targeting men ages 16-25 (give or take). Now knowing this new information, is this just a tacky sexualized commercial.
If you're a boy let me know what you think. I personally think there should be a study to see how much time men think about sex, men meaning 21-35.
Labels: boys, kids marketing
posted by Scott @ 9:45 AM
2 Comments:
2 interesting posts - Dan Terdiman is one of my favorite interviewers in SecondLife (for CNET)
10 points
Good point! But I don't think this is limited to just young men. Our daughters are being exposed to overly sexualized images at an earlier age. And for the most part for no real reason. In a nation rooted in conservative fundmentals it seems contradictory to allow corporations to taint the minds of our youth!
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