Marketing to Children in Today's Society

WHAT ABOUT THE CHILDREN? What are companies doing these days to market to children?..Let's take a look!

Tuesday, February 19, 2008

Hey Kids! Doing Drugs is cool!

So lately, it's been all the craze in Hollywood to engage in endless nights of debauchery, whether you're getting too drunk to function, inhaling crack in a bathroom stall (Ms. Amy Winehouse!), or most popularly: Doing cocaine! (Kate Moss..etc)..Now, I'm not sure why any child would want to look up to these "public idols" but sadly, they do.

This is why a new product is about to hit shelves..it is an energy powder entitled, "I Love Blow", and is made to look like real cocaine. The UK's Daily Mail gives us the lowdown in their article, "Energy Powder Made to Look Like Cocaine.." Apparently, it even comes in a tiny box with a fake credit card (what else would you use to make your lines) AND a mirror! I know if I was a father I would instantly run out to buy my child some I love Blow! The manufacturers claim that this product is mainly for the adult market, for club-goers etc..But why in God's name would adults buy this? If anything the appeal is going to be from children who look up to their idols and try and emulate them.


This "Blow" comes in different sized packaging ranging from 2 to several dozens vials of powder. In the UK it costs £5 for a two pack and £18 for 12 vials, which come in a box shaped to look like a BLOCK of cocaine. To clarify, the powder is supposed to be mixed with liquid, and then it turns into an energy drink..

A representative of the company has said, "We absolutely discourage anyone from snorting Blow. Our package has a clear warning to customers not to snort. The news has brought attention to the brand and helped sales. in many stores, we sell a case of Blow every single day.
Unfortunately, it has provoked groups of people to pressure many retailers to quit selling Blow."

Sorry, but I'm not sure anyone would really agree that it is unfortunate that retailers are now under pressure to stop selling your God-awful product.
Mike Gimbel, an American substance abuse expert has stated,"It is the most unbelievable product I have ever seen. It is the worst I have ever seen in using drugs lingo and drug imagery to sell the product to teenagers and young adults."

Well said Mike, well said indeed. If you are a parent, how do you feel about this product, sure the company keeps trying to defend themselves saying, "BUT WE ARENT MARKETING THIS TO KIDS!" but we all know..if kids want something..kids WILL find a way.



Here's a news clip about the product

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