Marketing to Children in Today's Society

WHAT ABOUT THE CHILDREN? What are companies doing these days to market to children?..Let's take a look!

Thursday, March 6, 2008

Disney startin' to take on Japan?

We all know Disney is great at dominating the children's market. Look at their network, products, movies, and amusement parks! With shows like Hannah Montana, and movies like High School Musical, the company is really banking in as of late. But internationally, would shows and products such as Hannah or High School succeed? Who knows, but one thing Disney has caught on to, is targeting foreign markets specifically with adaptable animation, as Tokyo reporter, Chisaki Watanabe points out in her article "Disney will produce animated TV for Japan."

The show in question is Lilo and Stich. Disney will be adapting the show thematically as for the foreign market it will now be a d
"ifferent" show, featuring a Japanese girl named Hanako (replacing Lilo), and the imagery, setting, and stories will revolve around a Southern Japanese island, as opposed to Hawaii (where the show takes place originally).

Disney has not said if they will do the same for other countries, but apparently their eyes are open for other Eastern regions. Disney claims they have produced tv films and series abroad, however it is unclear if this is the first time they are tailoring a whole show and changing it to appeal to a local market. If anyone can clear that up for me, that would be fantastic.

I'm surprised this hasn't happened years ago? or has it, I guess that is where I am confused. There are kids all over the world, they all deserve the magic that is Disney, and they all deserve to feel as connected to it as kids in markets such as America. Kudos to Disney for this new show and endeavor!

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1 Comments:

Blogger Kim Gregson said...

2 interesting posts - 10 points

March 17, 2008 at 10:47 AM  

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