Oh, the secret's out, Victoria is in for change!

I know it's old news that kids these days are longing to be adults (and look and act like them), as many of my posts in the past have indicated...Well, I've recently stumbled upon an article in the Wall Street Journal by Amy Merrick, which talks about Victoria's Secret, and their current dilemma.

Right now, when you walk into a Victoria's Secret, you'll be in the company of mostly young women, even some young girls, ages 16-28, shall we say. The brand used to be soley marketed to women 25 and up, now, many women in their 40's and up have lost all interest in the store as these women "do feel they are sexy, just not the same kind of sexy as college girls". The stores used to carry bigger sizes even, but as their target demographic grew younger and younger they did away with these sizes, and let's admit it, not many grown woman are a size 0.

What went wrong? Well, Vicki reps themselves are blaming Victoria's Secret's line extension Pink. Which is an extension that wanted to target college aged girls and younger. It was launched in 2002, and since has grown tremendously,with 900 million in sales in 2007! But also with that, has enticed the youngin's in to V.S.'s as well..

Author Amy Merrick gives a great depiction of what the store is today, "Victoria's Secret stores are lacquered black, with neon-pink accents and oversize images of scantily clad models. Pounding music pumps through the loudspeakers. Malls endure protests from parents who are outraged by window displays that feature suggestively posed mannequins."

So again, is it that shocking that the original older generation have fled? Sales have been waning lately, and Victoria's Secret is currently analyzing the problems and trying to redefine sexy, to welcome back more diverse, older customers.

So I guess the point of this post, is to let girls know: Get your own store, our mom's will hopefully be taking back what is rightfully theirs!! With that, I guess it's safe to say we won't be forced to see campy V.S. ads or promotions in the future, you know, ads that will make preteen girls all across America stare in awe at their screen thinking, "man, I want to look like THAT!".......let the revolution begin!!