KidZui- the answer to Kids' Online Safety?

In a story from US News & Report by David LaGesse, LaGesse discusses some new initiatives taken by corporations to keep kids safe online! I thought this was pretty in-line with the recent posts I've had. In David's article he talks about a new web browser called KidZui, which is a browser that basically can be explained as a large field of websites that are pre-approved and child friendly, and then KidZui acts as a fence, closing restriction from all sites that are potentially dangerous or hazardous to children. The browser is said to be for ages 13 and younger.

After checking out the KidZui website, I was a bit bummed to find out that it is not free, although they allow a free 30 day trial. I realize every company needs to make money, but c'mon, this is a great idea and is awesome for the good of the youth. The prices after your free 3o days are: $4.95 per month (or $49.95 per year), and it is available on Macs AND PCs. The thing is though, give it 6 months and I'm sure browsers and programs like this will be popping up all over for very low prices if not for free.

CEO of KidZui, Cliff Boro explained how the service of KidZui grows in real time as parents and teachers work daily to add new content, as well as computer formulas that search for potential content, THEN a real person reviews suggestions before it gets added. Also, it is great to point out that this browser let's parents set time limits for their children's web use, as Doctors have recently proven how unhealthy it can be for very small children to spend a lot of time infront of the screen.

I guess what this says to marketers is that, kid's safety on the internet is FINALLY turning into quite the "thing", which is great, it just means that they must keep in mind that soon a lot of parents will be using this software. Therefore, if you are marketing something to young kids and want them to see it, gone are the days that you can put that banner or button on a site that is borderline okay, like myspace, as I'm sure that's on the banned list. So I guess the question is..how long until Marketer's figure out what is on the list of okay sites and what isnt..what a great marketing tool that list would be!