My life may be complete!
Surrge was premiered at SxSW this year, and holy cow, I am EXCITED! In my mind it is revolutionary marketing, and in essence this is what it is:
A music stores, similar to iTunes, however, unlike iTunes, you can get PAID for everytime you refer a friend onto a new band, song, artist, etc. As their website points out, "At Surrge's core is a referral model aimed at compensating all the participants that are critical to the music industry’s revival. This model takes into account everyone’s motivations and will server as the center of the universe for music discovery, promotion and distribution."
Also, why not support this cause, as what is on the mind of all music fans these days, "why should we support the bigwigs, such as the RIAA, after they keep penalizing artists and fans alike only for their OWN benefit..do these old farts even LIKE music?" The people behind Surrge have the same frame of mind, thinking, "instead of lining the pockets of music industry big-wigs, Surrge lines the pockets of the artists, fans, and online promoters that serve as the foundation for the new industry. By creating communities of support around each artist and incenting fans to spread their music to their friends with cold hard cash and recognition, you end up with a viral distribution model that dwarfs anything that exists today and new music that we all get to turn up and rock out!"How awesome is that?! As of now Surrge is a bit on the Down Lown, and is being talked about as the iTunes for "populists". You are probably thinking, "well how much would I get, half a penny per song", and the reality is, probably it will be a very small percentage. You can however even take on the A&R role and be a scout! As any "scount" who signs up new artists to Surrge will get a 1% commission on any future sales from the artist on the site.. sweet deal, eh?
Fans referring bands listed on Surrge to other fans get a percentage of sales on any referrals, and “scouts” who sign up new artists to Surrge get 1% of all future sales from the artist on the site. Surrge also makes a point to say that you get paid in cash, it is not a gimmick where you get paid in "points" that you have to use on the site. Sure, I assume they want you to use the money you make to buy more products from them, however, you do not have to.
Again, if you are like me, and always have to have the skivvy on the best new bands and the most underground acts, this might be for you!!!
Labels: kids marketing, music, surrge

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