New Kids on the Block Return...Ooh not so new.

Much like most of the gossip sites have stated as of late, yes, the New Kids on the Block, are following the Spice Girls lead and reuniting. After realizing that the Spice Girl could charge $140 and up per ticket, and sell out arenas world-wide, many old acts are polishing their dancing shoes and forgeting about the drama that made them break up in the first place--and hitting the road. This morning on the Today Show the boys were on to announce their reunion. THEN on May 16th the kids...errr, adults, will be back on the Today show to actually perform, in other words, today was SUCH a tease. Either way, what I found interesting is that the crowd was not as INSANE as the spice girls crowds that I saw last winter. See for yourself, here's the whole appearance:


So for all 20 of you NKOTB fans out there, here's what you need to know:
- They've been recording since last summer and are all ready for their May 16th performance
- They have a CD coming out this summer (my Lord, is this going to tank or what!)
- They will have a limited run tour this fall in select cities (a la the spice girls)

I really really think this will be full of fail, but am SO going to be tuning in on the 16th of May to see if the boys still have it. I mean, c'mon they were one of the first pop boy bands. What the inner marketer in me is saying however, is that the reason this is destined to fail is:
look at the current age of their typical fan back when they were popular..When was that, the late 80's, and who liked them, let's say 13 year olds? Okay, so NOW those people are about in their early 30s. And I'm sorry but I am not sure I know many if any 30 year olds that would be willing to spend loads of money to see this band, as that's asking someone to reach back almost 20 years and wake up their inner kid..20 years is a long time..With the spice girls however, their rein wasn't too long ago, so their fans haven't aged as much..get the picture?

But who knows, maybe they will take the approach of marketing the boys as a NEW band to today's youth which is so unrealistic and improbable, as a)kids these days do not particularly listen to boy-bands and pop like they used to and b) these guys are OLD and c) the only appeal in their reunion is for their original fans, which again..I'm going to say are too old to care, if anything this reunion is just water cooler talk, "oh yeah I used to like Donnie...yeeeeeeahhh...so when is that report due?"

But who knows, look at all the comments here: http://popwatch.ew.com/popwatch/2008/04/new-kids-on-the.html

What do you think will happen with the reincarnation of the New Kids?